We’re turning


At the ashes 2023

The LV= Insurance | Supporting the Ruth Strauss Foundation Men’s Ashes Test at Lord’s Cricket Ground

England v Australia 28th June – 2nd July 2023

Support The Foundation

Supporting families facing one of life’s toughest tests

The Ruth Strauss Foundation is turning red again this summer, for its 5th consecutive year.  With LV= Insurance, supporting The Ruth Strauss Foundation Men’s Ashes Test at Lord’s Cricket Ground 28 June – 2 July 2023.

Day two of the Test, Thursday 29 June, is our annual #RedforRuth Day which will see spectators, supporters, broadcasters, volunteers and sponsors turn red and raise funds to support families facing grief.

We are delighted that this year the build-up to #RedforRuth will start at Trent Bridge in Nottingham on Saturday 24th June, which is day 3 of the Women’s Ashes – England v Australia. The perfect setting to light the torch on what we expect to be our biggest #RedforRuth to date, and brilliant opportunity to kick off a very special week of awareness and fundraising for the charity’s mission.


Look The Part

Shop #RedforRuth

Order anything from our RSF t-shirts, caps, ties through to our mugs and more!

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Host Your Own

#RedforRuth event

You don’t need to wait until the 28 June to turn #RedforRuth. Be ahead of the game and run your very own red event! This summer we’re bringing the whole cricket community together and would love for you and your club to join. Help us #TurnCricketRed in support of families facing one of life’s toughest tests.

Join the Campaign

Any club that registers an event with RSF as part of the #TurnCricketRed campaign will be in with a chance to win some amazing prizes. There will also be prizes for coming top of the GivePenny leaderboard!

  • Party Pack 🎉
  • Tickets to the cricket! 🎟️
  • Training session at Lord’s 🏟️
  • Train with the Vipers 🐍
Find Out More

Our Mission

Here for families facing grief.

Ruth Strauss, wife of former England cricket captain Sir Andrew Strauss, was diagnosed with non-smoking lung cancer (NSLC) and died in December 2018; she was 46 years old and mother to two children, then aged 10 and 13. In her memory, Sir Andrew set up the Ruth Strauss Foundation, with its mission to support families facing the death of a parent.

The death of a parent can be one of the most traumatic events experienced by a child in their lifetime. Especially when children are unprepared and unaware of the impending death, this can negatively impact their psychosocial wellbeing.

The RSF Family Support team help families prepare for grief, death & dying by providing guidance to parents on how to start the difficult conversation with their children about their terminal cancer diagnosis. By encouraging families to maintain an open and honest dialogue, children avoid internalising questions, worries or fears, and are better able to create valuable moments & memories with their dying parent.

parents with dependent children die each year in the UK, leaving behind 46,300 bereaved children.
NSLCGet Support

Turn Red for Ruth

Join the thousands of RSF friends making a difference