#RedForRuth
At the ashes 2023


The LV= Insurance Test | Supporting the Ruth Strauss Foundation Men’s Ashes Test at Lord’s Cricket Ground
England v Australia 28th June – 2nd July 2023
Thank you
For supporting families facing one of life’s toughest tests
On Thursday 29 June we saw Lord’s turn red like never before for our annual #RedforRuth day, during the second LV= Insurance Ashes Test.
A massive thank you to everyone. From donating, raising awareness, taking part in the auction and helping turn communities, clubs and Lord’s red, you’ve all played a key part in this year’s campaign.
Your continued support enables us to be here for families facing grief through our pre-bereavement support service and advocate for research and collaboration into non-smoking lung cancers.
Our Mission
Look The Part
Shop #RedforRuth
Order anything from our RSF t-shirts, caps, ties through to our mugs and more!

Signed #RedforRuth Print
James Anderson & Stuart Broad
The series of signed #RedforRuth prints is back and in 2023 features legendary bowling duo, James Anderson and Stuart Broad, on #RedforRuth day – Day Two of the LV= Insurance Ashes 2nd Test in support of the Ruth Strauss Foundation, at Lord’s Cricket Ground on June 29, 2023
A limited run of just 50 prints with each one hand signed by both of the England players.
All funds raised from the event will help us to support more families who are facing the death of a parent and advocate for more research into non-smoking lung cancers.
Host Your Own
#RedforRuth event
You don’t need to wait until the 28 June to turn #RedforRuth. Be ahead of the game and run your very own red event! This summer we’re bringing the whole cricket community together and would love for you and your club to join. Help us #TurnCricketRed in support of families facing one of life’s toughest tests.
Join the Campaign
Any club that registers an event with RSF as part of the #TurnCricketRed campaign will be in with a chance to win some amazing prizes. There will also be prizes for coming top of the GivePenny leaderboard!
- Party Pack 🎉
- Tickets to the cricket! 🎟️
- Training session at Lord’s 🏟️
- Train with the Vipers 🐍
Our Mission
Here for families facing grief.
Ruth Strauss, wife of former England cricket captain Sir Andrew Strauss, was diagnosed with non-smoking lung cancer (NSLC) and died in December 2018; she was 46 years old and mother to two children, then aged 10 and 13. In her memory, Sir Andrew set up the Ruth Strauss Foundation, with its mission to support families facing the death of a parent.
The death of a parent can be one of the most traumatic events experienced by a child in their lifetime. Especially when children are unprepared and unaware of the impending death, this can negatively impact their psychosocial wellbeing.
The RSF Family Support team help families prepare for grief, death & dying by providing guidance to parents on how to start the difficult conversation with their children about their terminal cancer diagnosis. By encouraging families to maintain an open and honest dialogue, children avoid internalising questions, worries or fears, and are better able to create valuable moments & memories with their dying parent.