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12th – 16th August



Supporting families facing one of life’s toughest tests

Find out how you can support our cause

The Ruth Strauss Foundation is turning red again, with LV= Insurance dedicating the second Test Match to the Foundation. Day two of the Test, Friday 13 August, will be our annual #RedforRuth day.

This year’s #RedforRuth campaign will raise awareness of our new Family Support Service – a vital service that provides much-needed pre-bereavement support for families with dependent children, where a parent is told they don’t have much longer to live, helping  families prepare for grief, death and dying.

The Ruth Strauss Foundation was set-up by former England cricket captain Sir Andrew Strauss in memory of his late wife, Ruth. She died of a non-smoking lung cancer in December 2018, aged just 46. Their children were just 10 and 13 years old – two of the 41,000 children who face the death of a parent annually. In the UK more than 23,600 parents with dependent children die each year. The charity believes every family with a child facing the death of a parent should be offered professional, emotional support to prepare for the future.

#RedforRuth 2021

England v India
12th – 16th August 2021

LV= Insurance is dedicating the Second Test Match of the series to the Ruth Strauss Foundation, supporting the Foundation and its cause across all five days. 

We are calling on people far and wide to go red in any shape, way or form in support of #RedforRuth and families facing one of life’s toughest tests.

Help us spread the word and post on social media using #RedforRuth on, and in the lead up to, Friday 13 August: the second day of the Test Match.

We are very honoured to have the India team joining us in turning #RedforRuth too. We will see them sporting an extra special commemorative shirt with the RSF logo and red playing numbers – we can’t wait to see them in action!

Watch this space as we have some very special news coming up regarding this year’s signed prints for auction! Follow us on social media to be the first to find out more!

Turn #REDFORRUTH | Spread The Word

The death of a parent can be one of the most traumatic events experienced by a child in their lifetime. Especially when children are unprepared and unaware of the impending death, this can negatively impact their psychosocial wellbeing.

Get involved and help us by spreading the word on social media. We are here to help families facing grief and you can help us, help them. Ready to turn #RedforRuth and for the families that need our support?

You can join in by either posting one of our graphics. Wearing red on Friday 13 August or in the lead up. See 👀 something red? Post a photo and tag us (we’re worth it). Time to get creative! #RedforRuth @ruthstraussfoundation

Social Graphics

Some of the 2020 cricket club participants. 

Club Challenge

Help Us Turn Cricket #RedForRuth

We would love for you to join and help us turn cricket red again this year in support of families facing one of life’s toughest tests.

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Join the Challenge


Last year we saw the fabulous Farnham Royal CC join a coaching session with our Founder, Sir Andrew Strauss. This year two clubs will be invited to Lord’s cricket ground for a coaching session, tour of the ground and Q&A with Sir Andrew.

Sign your club up to the challenge! It’s simple:

  • Make sure to register below via the big red button!
  • Spread the word on social media, tagging #RedforRuth @RuthStraussFoundation

Shop Red Today

Our Online Store is Here

Our online shop is ready for your orders. From our RSF t-shirts, caps, ties, golf umbrellas, through to mugs and more! Your support will help families facing one of their toughest tests.

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