We’re Making A Real Difference to People’s Lives
Number of families supported thus far:
- During #RedforRuth 60 Enquiries
- YTD 250 Enquiries Received
- 59 Families Supported
& we’re just getting started!
Our Mission 2021
Happy to support @RuthStraussFdn, in their noble effort to help lung cancer patients & their families.
The #ENGvIND Test match at Lord’s, @homeofcricket will go #RedforRuth tomorrow!
Hope it helps bring hope to many. https://t.co/bvjxOjlnqt
— Sachin Tendulkar (@sachin_rt) August 12, 2021
Supporters
Inspirational people providing exceptional reach: from dedicated supporters to sporting legends alike
You, our loyal supporters, partners as well as sporting legends helped us promote our cause and campaign to respective followers & connections. Together we achieved wider reach and further exposure. The result: over 1 million pounds raised to help us make a real positive difference to people’s lives. But most importantly, we reached people far and wide with our mission: Here for families facing grief.
36.1
M
Twitter Followers
Social Engagement
Social Media Highlights
Top Performing Content
Andrew Strauss & Mark Chapman Interview
- Impressions 3,707,799, engagement 101,687, retweets 1,479
-
Impressions 9,147, reach 8,506
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Impressions 18,689, reach 17,449, shares 73
Event Interaction
Engagements during #RedforRuth
- 190,256 (2021) +1111% vs 2020
- 39,422 (2021) +103% vs 2020
- 5,270 (2021) +5% vs 2020
175,920
RSF website visitors
Stats & Figures
Our Digital Traffic
66,093
#RedforRuth page visits
We saw our digital traffic increase by 109% during August 2021
Our resonance with the general public is clear when looking at the engagement and participation the campaign received. Further developing our partnership beyond #RedforRuth could help connect our audiences, generate conversation surrounding our brands, as well as engage LV= employees and customers.
We align in our missions: making a real difference to people’s lives, and we complement your existing charity partner: Family Action, with us both transforming the lives of families facing difficulties across the UK.
We are growing at a rapid rate and would love for you to join us on our journey.
Impact You Can’t Ignore
Positive Reflection on LV’s Brand
”As an LV customer I would like to let you know how impressed I am with the great support your company gave to the Ruth Strauss Foundation at the current Test Match, and with your support of cricket in general."
LV Customer
