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Partnerships

We’re Making A Real Difference to People’s Lives

Number of families supported thus far:

  • During #RedforRuth 60 Enquiries
  • YTD 250 Enquiries Received
  • 59 Families Supported

& we’re just getting started!

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Our Mission 2021
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“It is also clear that our association with RSF brings out the very best of people in the game. It is so powerful - an authentic connection between the audience and participants of Test Cricket with something deeper and visceral, with which so many can empathise at a very personal level.”

Tom HarrisonECB
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“Nick and Steve deserve so much credit for the way the mission video was produced - it was so perfect that even on the 30th viewing it stirred the emotions! But most credit of course to you and your team for driving this amazing charity forward. I can’t wait to run the marathon in support and am already looking forward to next year and trying to make Red For Ruth even more successful.”

Rob ReeveSky Sports Producer
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“Microsoft joined the Ruth Strauss Foundation for #RedforRuth day! What a joy to work with this amazing team today. The cause RSF supports is so close to my heart; which made a day with amazing people and so many generous donations even more special.”

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Supporters

Inspirational people providing exceptional reach: from dedicated supporters to sporting legends alike

You, our loyal supporters, partners as well as sporting legends helped us promote our cause and campaign to respective followers & connections. Together we achieved wider reach and further exposure. The result: over 1 million pounds raised to help us make a real positive difference to people’s lives. But most importantly, we reached people far and wide with our mission: Here for families facing grief.

36.1
M
Twitter Followers
Digital Traffic
175,920
RSF website visitors

Stats & Figures

Our Digital Traffic

66,093
#RedforRuth page visits

We saw our digital traffic increase by 109% during August 2021

Our resonance with the general public is clear when looking at the engagement and participation the campaign received. Further developing our partnership beyond #RedforRuth could help connect our audiences, generate conversation surrounding our brands, as well as engage LV= employees and customers.

We align in our missions: making a real difference to people’s lives, and we complement your existing charity partner: Family Action, with us both transforming the lives of families facing difficulties across the UK.

We are growing at a rapid rate and would love for you to join us on our journey.

357
%
#RedforRuth visitor increase in 2021
88
%
New Users in August 2021
12
%
Returning Visitors in August 2021

Male Visitors

Female Visitors

Visitor Ages

18-24

17%

25-34

26%

35-44

19%

45-54

16%

55-64

16%

65+

17%

Impact You Can’t Ignore

Positive Reflection on LV’s Brand

”As an LV customer I would like to let you know how impressed I am with the great support your company gave to the Ruth Strauss Foundation at the current Test Match, and with your support of cricket in general."

LV Customer

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Stay in Touch!

We will be in touch from time to time with news, updates, and ways you can support our work. This may include information on upcoming events, fundraising campaigns, volunteer opportunities, and how your support can make a real difference in our mission.

We’ll also keep you informed about how donations are used to further our cause and share inspiring stories from those whose lives have been impacted by your generosity. You can unsubscribe at any time, should you no longer wish to receive our emails.

HERE FOR FAMILIES FACING ONE OF LIFE’S TOUGHEST TESTS

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© 2026 Ruth Strauss Foundation.
Registered Charity in England & Wales 1183221.
View our Accounts via Charity Commission website.
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